A2P Intro

What is A2P Messaging  

A2P (Application-to-Person) messaging is the process of sending messages from an application to a mobile user. A2P messaging is also called enterprise, business or professional messaging. Businesses can use it in a number of ways to communicate with consumers, authenticate users of online services, or deliver time-sensitive alerts. In all cases, communication is initiated from a business application, and not an individual’s mobile phone. A2P is distinct from P2P (Person-to-Person) and P2A (Person-to-Application) messaging. A2P messages are sent from the originating applications via a Mobile Network Operator (MNO) or messaging aggregator using an appropriate API such as SMPP.  

Unlike P2P messaging, A2P Messaging allows businesses to automate text messaging for appointment reminders, two-factor authentication, text message alerts, text-based sales promotions, and more. With A2P messaging, businesses can also power functionality like conversation tracking within a CRM, multi-channel support conversations, and personalized marketing outreach.  

With growing demand for instant customer connection, telecom operators gradually opened the messaging pipeline for aggregators in order to monetize their telecom resource. Entry of aggregators created opportunity for multiple use cases such as Voting, Feedback, Alerts, Notifications, Offers and most popular OTP. Any message originated with the help of Application and meant for mobile equipment held by a person is called A2P messaging. This market is growing rapidly and its growth potential is remarkable. A large amount of traffic is generated from social media platforms such as Facebook, Twitter, LinkedIn etc.  

A2P messaging has proven to be a very effective and efficient way of communication for brand engagement and widely used by enterprises for building strong customer relations and leveraging customer loyalty. Mobile verification and OTP are widely used by banks and other financial institutions to avoid any possible fraud in day-to-day transactions.  

How to get A2P connectivity  

A2P connectivity is available from aggregators and even operators are willing to share their bandwidth for high volume enterprises. All you need to do is ensure that you have the necessary technology in place to connect with their SMSC. The majority of service providers prefer connection over SMPP (Short Message Peer to Peer). In case of non-availability of necessary expertise, a ready to use on-premise or loud solution can be rented or purchased.  

How to get software for A2P messaging  

The majority of A2P messaging gateway providers offer white-label reseller interface for bulk messaging. If you want a personalized platform for the shake of data security and other regulatory compliance, you can reach our team at Mobius A2P for a turn key solution. Our turn key solution is available for banks, e-commerce companies, medicine institutions, and other high-volume aggregators.